Signage and wayfinding in urban and public environments is about creating positive and functional spaces. Our simple wayfinding solutions are built on a framework that enables users to effortlessly find their destination. These systems contribute to attractive, functional, sustainable and enduring spaces. We collaborate with clients to create a system that connects users to spaces and provides a pleasant and straightforward navigation experience. Our interdisciplinary team of planners, designers and manufacturers come together to craft and produce signage and wayfinding solutions for New Zealand’s big brands. You’ll see our work in airports, hospitals, public spaces and amenities, and commercial, corporate and event venues.

Wise Studios: Enriching Urban Environments with Thoughtful Signage

In the hustle and bustle of urban environments, effective signage plays a crucial role in enhancing safety, guiding traffic, and seamlessly directing foot traffic. Wise Studios specialises in designing, crafting, and installing signage solutions that enrich urban landscapes, creating a harmonious and efficient experience for residents and visitors alike. With our thoughtful approach to signage, we contribute to the vitality and functionality of urban spaces, increasing safety, guiding traffic, and seamlessly directing foot traffic.

Safety First: Enhancing Urban Safety with Clear Traffic Signs

Safety is of utmost importance in urban environments, and Wise Studios understands the vital role that signage plays in promoting a secure and well-organised space. We design and craft signs with safety in mind, utilising clear and concise messaging, bold visuals, and strategically placed signs to effectively communicate important information. Whether it's pedestrian crossing signs, traffic signals, or directional signage, our solutions help create a safe environment by providing clear guidance and reducing the risk of accidents for road users and pedestrians alike. Through collaboration with urban planners and local authorities, we ensure that our signage seamlessly integrates with the existing infrastructure and contributes to the overall safety of the area.

Guiding Traffic: Efficient Navigation for Urban Mobility

In busy urban environments, efficient traffic flow is crucial for reducing congestion and improving the overall mobility of the city. Wise Studios offers signage solutions that guide traffic effectively, ensuring a smooth and seamless navigation experience for drivers. Our team collaborates with urban planners and transportation authorities to understand the unique traffic patterns and challenges of each location. From strategically placed street signs and wayfinding systems to clear directional signage, we create a comprehensive network of signage that guides drivers to their destinations with ease. By providing intuitive navigation, we contribute to a more organised and efficient urban transportation system.

Seamless Foot Traffic: Directing Pedestrians with Ease

In urban environments, foot traffic is a significant component of the bustling atmosphere. Wise Studios understands the importance of seamlessly directing pedestrians and creating a harmonious flow of movement. We design and install pedestrian-oriented signage that ensures clear pathways, provides information about nearby points of interest, and encourages exploration. Our thoughtful approach to foot traffic signage includes strategically placed pedestrian signs, informative maps, and directional cues that seamlessly guide pedestrians through urban spaces. By enhancing the pedestrian experience, we contribute to a vibrant and walkable environment that encourages people to explore and engage with the urban landscape.

Craftsmanship and Installation Excellence: Elevating Urban Signage

At Wise Studios, we take pride in our craftsmanship and attention to detail. We believe that high-quality signage not only serves its functional purpose but also contributes to the aesthetics and character of urban environments. Our team of skilled craftsmen meticulously crafts each sign, using durable materials and precise techniques to ensure longevity and visual appeal. With our expertise in installation, we seamlessly integrate signage into the urban landscape, considering factors such as visibility, accessibility, and compliance with local regulations. By combining craftsmanship and installation excellence, we elevate urban signage, creating a positive and visually appealing experience for all.

Choose Wise Studios as your trusted partner in enriching urban environments through thoughtful signage solutions. Contact us today to collaborate on designing, crafting, and installing signs that increase safety, guide vehicular traffic, and seamlessly direct foot traffic, contributing to vibrant and well-organised urban spaces.



Eye-catching signage that reflects the business brand is the key to attracting customers through the doors in the retail setting. Quality signage and wayfinding engages customers and enhances their experience, resulting in better sales. Well-placed signs organise the retail space, help customers find what they are looking for and aid decision making. Creating an attractive, comfortable and user-friendly shopping experience also provides a point of difference to competing online retail businesses. Wise Studios offers a full range of signage options in modern designs, bold colours and with lighting options that sync with the brand and connect to retail customers. We can even increase your social media presence with a selfie wall. Our touch screen and digital signage options support foot traffic flow through shopping centres.
Hospitality & Leisure

Hospitality & Leisure

Greet your guests with beautiful signage that speaks to them and creates a warm welcoming atmosphere. Clear attractive signage defines spaces and guides guests to rooms, facilities and the full range of products and services available in the venue, while making them feel at home. Signage can be applied to tastefully compliment venue interior design and reflect the brand and themes, while connecting guests to your story and providing key information. We design, craft and manufacture signage using long life materials with several options of sustainable materials for smart and enduring look. Creating an attractive staff room space is one solution to this industry’s staff retention challenges. Brighten up staff rooms with wall art and company values to create a feel-good atmosphere, enjoyable space and keep the team happy.


Good navigation in large institutions like universities and schools creates inviting environments and provides stress-free and effortless people movement. We collaborate with architects and capital projects teams to create wayfinding systems that guide students seamlessly around campus, while preventing congestion forming at junction points. We use signage for directional navigation and to form designated areas, so students and visitors know they are in the right place. Our expert touch turns areas into inviting spaces with wall art, window decorations, bold vinyl graphics or frosting to separate spaces and create privacy. Our combined team of wayfinding experts, designers and craftspeople means we are able to devise solutions to meet any budget and brief.
Kiwi Wealth

Central Wellington

Kiwi Wealth

The client has increased the visibility and presence of the company in the CBD area with attractive and prominent illuminated signs. We built a strong relationship with the client and the wider team involved, resulting in a successful job and very satisfied client.

Silky Otter

Auckland, Christchurch, Nelson

Silky Otter

This project hit the brief to deliver signage that beautifully reflects the luxurious cinema experience while leading customers to their movie destinations. We bought our industrial design and engineering skills to create individual solutions for signage challenges, and with our specialised in-house design team were able to deliver brand consistency across the four sites.


Wellington, Auckland and Tauranga


This project hit the brief to deliver signage that beautifully reflects the company and its values. The client loved our solutions and the feel and look created. The client has since commissioned Wise Studios to bring new signage to two other office spaces. We enjoyed having the freedom to use our full range of expertise to create bespoke solutions for each space.

Urban Traffic and Road Signs FAQ’s

Companies we’ve worked with

Volks Wagon

The Volkswagen Group with its headquarters in Wolfsburg, Germany is one of the world's leading manufacturers of automobiles and commercial vehicles.


Škoda is a hive of technical development. A place where models are crafted and put into full-scale production.


Tracing its history back to 1924, MG is the iconic motoring brand, famous for building sporty, exciting and value-for-money cars which are always fun to drive.

Auckland Transport

Auckland Transport is the council-controlled organisation of Auckland Council responsible for transport projects and services


MOTAT is New Zealand's largest transport and technology museum and offers a fun and exciting learning experience for visitors of all ages.

Auckland Zoo

Auckland Zoo is home to the largest collection of wildlife in New Zealand


MC is New Zealand's biggest litigation firm, by far. They represent New Zealand Government and private-sector clients.


Established in 1928, the Ebbett Group now represents 25 brands across 21 dealerships in New Zealand. Their mission is to “love delivering exceptional experiences every single day” and they strive...


Fonterra is one of the largest dairy manufacturers in the world , as well as New Zealand's largest exporter of dairy products.


With 850 hotels in over 70 countries, Ramada is one of the most recognized hotel brands in the world.


Australasia's leading apartment hotel brand

White + Wongs

White + Wong's restaurants brings big and fresh Asian flavours to New Zealand.

Silky Otter Cinemas

The Silky Otter offers a modern and luxurious cinema experience

Oyster Property Group

Oyster is a leading New Zealand commercial property and fund manager with expertise in property fund structuring and equity raising.


A leading supplier of construction equipment, diesel engines, generators and transmissions to a variety of industries throughout New Zealand.


CUPRA is the unconventional challenger brand that combines emotional design, electrification and performance to inspire the world from Barcelona.

Safari Group

Safari Group are a leading investor focused developer having delivered over 2000 hotel units and residential apartments.


The Audi Group is among the world’s leading producers of premium cars.

La Quinta by Wyndham

La Quinta by Wyndham hotels offer everyday essentials, friendly staff, and contemporary accommodation.


Americold offers the most comprehensive temperature-controlled storage and distribution network available.

Cookie Time

A family owned Christchurch company, founded in February 1983 with the delivery of 70 jars of Cookie Time® Original™ Chocolate Chunk cookies to 70 Christchurch stores. People quickly fell in love...


Poolwerx is the largest pool retail and service business in Australia and New Zealand.


A design and experience centric company who create furniture solutions based on their intimate understanding of workplace behaviour and the organisation.


A leading provider of literacy curriculum, professional services, and classroom magazines, and a producer of educational and popular children's media.



Youthline is a "with youth, for youth" organisation that supports young people throughout Aotearoa New Zealand.

Habitat for Humanity

Habitat for Humanity is a non-profit organisation that helps families build and improve a place to call home, here in New Zealand and around the world.


New Zealand's premier skateboard, snowboard and streetwear store.

Dunlop Flooring

Dunlop Flooring is focused solely on the manufacture and supply of re-bond foam carpet cushion (carpet underlay) to the New Zealand market.

My Food Bag

My Food Bag is a New Zealand meal-kit home-delivery service providing customers with ingredients and recipes to cook meals.


Animates is a new breed of pet store with everything for your pets needs under one roof.


Founded in 1932, Butlers is Ireland’s premier family-owned firm dedicated to the craft of exceptional chocolate-making.

Callaghan Innovations

Callaghan are New Zealand's innovation agency. They activate innovation and help businesses grow faster for a better New Zealand.

Crombie Lockwood

Crombie Lockwood brokers combine local and industry knowledge with insurance expertise, to keep their clients protected when things go wrong.

Kiwi Wealth

Kiwi Wealth offers investment services across New Zealand through their KiwiSaver Scheme, Managed Funds, and Private Portfolio Service.


Mevo is Australasia's first free-floating and the world's first climate positive car share company, born in Wellington.


MITO offers a range of on-job training programmes and learning experiences for those working full-time in the industries that they support.

Noel Leeming

Noel Leeming Group is New Zealand's leading appliance and electronics retail company.


New Zealand's leading media organisation

Te Papa

Te Papa is New Zealand's national museum, renowned for being bicultural, scholarly, innovative, and fun.


Tesla designs and manufactures electric vehicles, battery energy storage from home to grid-scale, solar panels and solar roof tiles, and related products and services.

The Warehouse (TWL)

The Warehouse has Everyday Low Prices across Clothing, Homeware, Toys, Groceries and much more.

Warehouse Stationary

Warehouse Stationery has almost 20,000 products across multiple categories including Office Supplies, School Supplies, Fashion stationery, Technology and Furniture.


“The team at Wise Studios collaborated with our team to ensure that we had a consistent look with all of our new offices throughout New Zealand. Their project management and professionalism provided an excellent result.”

Irene Bates, EAP Services Ltd

“Wise Studios have great people and go the extra mile. They were instrumental in helping reintroduce the MG Brand to New Zealand.”

Anthony MacLean, MG Motor New Zealand

“The Wise Studios team have worked extremely hard with our dealer Tristram European to get their New Volkswagen Auckland Dealership looking amazing and updated with the Volkswagen new 2020 Brand Design.”

Rob Kieran, Volkswagen New Zealand.

If you have any additional inquiries or need further information, please don't hesitate to contact us. Our team is ready to assist you in creating positive, functional, and visually appealing spaces through our signage and wayfinding expertise.