Neon Signs & Faux Neon

Nothing attracts attention quite like a neon sign. Hand-made by our in-house crafters our neon signs provide bold, vivid and colourful sign solutions. We create a range of colours by combining glass tubing with different gas compositions.

Neon Sign and LED Neon Lights Specialists

When an electric current is passed through the gas inside the tubes, it produces a glow that can range in colour from red to blue to green, depending on the specific type of gas used. Neon signs are often used in advertising, such as to advertise a business or product, but they can also be used for decorative purposes, such as in home decor or as art installations.

Although neon signs are the most well-known type of gas-discharge lighting, other gases can be used in the tubes to produce different colours. For example, helium can be used to produce a bright yellow-orange colour, while argon can produce a blue-green colour.

Neon Light Signs Benefits

Wise Sudios can advise you when it is best to use a traditional customized neon sign and when an LED neon sign might make a good alternative. There are pros and cons to both custom sign systems and we consult with you to understand the usage, environment, budget and scale.

  1. Eye-catching: Neon signs are highly visible and can be seen from a distance, making them an effective way to attract customers and promote your business or product.
  2. Customisable: Neon signs can be customised to suit your needs, whether you want a specific colour, font, or design. They can be made in any size and shape, so you can create a unique display that reflects your brand or personality.
  3. Long-lasting: Neon signs are durable and can last for many years, making them a cost-effective investment. They require little maintenance and can withstand harsh weather conditions, making them suitable for indoor and outdoor use.
  4. Energy-efficient: While neon signs do use electricity, they are highly energy-efficient and consume very little power compared to other types of lighting, such as incandescent bulbs.
  5. Environmentally-friendly: Neon signs are also considered more eco friendly than other types of lighting. The gas inside the tubes is non-toxic and does not produce harmful chemicals or pollutants, and the tubes themselves can be recycled.

A time and place for LED neon lights

Overall, neon signs offer a unique and eye-catching way to promote your business or add a touch of personality to your home decor, while also being durable, energy-efficient, and environmentally-friendly. Wise Studios understands when LEDs are best used over traditional neons and consults with you every step of the way so you get the right signage system for the right application at the right budget.

Faux-neon signs, also known as LED neon signs or LED neon lights, are a modern alternative to traditional neon signs. They use LED (light-emitting diode) technology to create a similar effect to neon lighting, but with a few key differences.

Instead of glass tubes filled with neon gas, LED neon signs use flexible tubes made of silicone or PVC that contain a strip of LED lights. The LED lights are designed to mimic the appearance of neon by emitting a bright, colourful glow.

Faux-neon signs offer several benefits over traditional neon signs. They are more energy-efficient and consume less power, making them cheaper to run and better for the environment. They are also more durable, as the flexible tubes are less likely to break than glass tubes, and they can be shaped and moulded into any design, making them highly customizable.

Faux-neon signs are often used in commercial settings, such as in retail stores or restaurants, as well as in homes and offices for decorative purposes. They can be used to spell out words or create artistic designs, and they are available in a wide range of colours and styles to suit any taste or decor.

Contact us today to discuss your neon requirements. You'll be glad you did!


Wellington, Auckland and Tauranga


This project hit the brief to deliver signage that beautifully reflects the company and its values. The client loved our solutions and the feel and look created. The client has since commissioned...

Sprocket Digital


Sprocket Digital

This project met the brief to bring modern design and colour aligning with the company brand while defining internal spaces and elevating the brand to external audiences through signage. The client...

White + Wong’s


White + Wong’s

We provided high quality signage and vinyl wallpapers to complete the vibrant and beautiful look at this popular inner-city restaurant, while working closely with the interior designer to meet...

Neon signs and faux-neon signs FAQs

Companies we’ve worked with

Volks Wagon

The Volkswagen Group with its headquarters in Wolfsburg, Germany is one of the world's leading manufacturers of automobiles and commercial vehicles.


Škoda is a hive of technical development. A place where models are crafted and put into full-scale production.


Tracing its history back to 1924, MG is the iconic motoring brand, famous for building sporty, exciting and value-for-money cars which are always fun to drive.

Auckland Transport

Auckland Transport is the council-controlled organisation of Auckland Council responsible for transport projects and services


MOTAT is New Zealand's largest transport and technology museum and offers a fun and exciting learning experience for visitors of all ages.

Auckland Zoo

Auckland Zoo is home to the largest collection of wildlife in New Zealand


MC is New Zealand's biggest litigation firm, by far. They represent New Zealand Government and private-sector clients.


Established in 1928, the Ebbett Group now represents 25 brands across 21 dealerships in New Zealand. Their mission is to “love delivering exceptional experiences every single day” and they strive...


Fonterra is one of the largest dairy manufacturers in the world , as well as New Zealand's largest exporter of dairy products.


With 850 hotels in over 70 countries, Ramada is one of the most recognized hotel brands in the world.


Australasia's leading apartment hotel brand

White + Wongs

White + Wong's restaurants brings big and fresh Asian flavours to New Zealand.

Silky Otter Cinemas

The Silky Otter offers a modern and luxurious cinema experience

Oyster Property Group

Oyster is a leading New Zealand commercial property and fund manager with expertise in property fund structuring and equity raising.


A leading supplier of construction equipment, diesel engines, generators and transmissions to a variety of industries throughout New Zealand.


CUPRA is the unconventional challenger brand that combines emotional design, electrification and performance to inspire the world from Barcelona.

Safari Group

Safari Group are a leading investor focused developer having delivered over 2000 hotel units and residential apartments.


The Audi Group is among the world’s leading producers of premium cars.

La Quinta by Wyndham

La Quinta by Wyndham hotels offer everyday essentials, friendly staff, and contemporary accommodation.


Americold offers the most comprehensive temperature-controlled storage and distribution network available.

Cookie Time

A family owned Christchurch company, founded in February 1983 with the delivery of 70 jars of Cookie Time® Original™ Chocolate Chunk cookies to 70 Christchurch stores. People quickly fell in love...


Poolwerx is the largest pool retail and service business in Australia and New Zealand.


A design and experience centric company who create furniture solutions based on their intimate understanding of workplace behaviour and the organisation.


A leading provider of literacy curriculum, professional services, and classroom magazines, and a producer of educational and popular children's media.



Youthline is a "with youth, for youth" organisation that supports young people throughout Aotearoa New Zealand.

Habitat for Humanity

Habitat for Humanity is a non-profit organisation that helps families build and improve a place to call home, here in New Zealand and around the world.


New Zealand's premier skateboard, snowboard and streetwear store.

Dunlop Flooring

Dunlop Flooring is focused solely on the manufacture and supply of re-bond foam carpet cushion (carpet underlay) to the New Zealand market.

My Food Bag

My Food Bag is a New Zealand meal-kit home-delivery service providing customers with ingredients and recipes to cook meals.


Animates is a new breed of pet store with everything for your pets needs under one roof.


Founded in 1932, Butlers is Ireland’s premier family-owned firm dedicated to the craft of exceptional chocolate-making.

Callaghan Innovations

Callaghan are New Zealand's innovation agency. They activate innovation and help businesses grow faster for a better New Zealand.

Crombie Lockwood

Crombie Lockwood brokers combine local and industry knowledge with insurance expertise, to keep their clients protected when things go wrong.

Kiwi Wealth

Kiwi Wealth offers investment services across New Zealand through their KiwiSaver Scheme, Managed Funds, and Private Portfolio Service.


Mevo is Australasia's first free-floating and the world's first climate positive car share company, born in Wellington.


MITO offers a range of on-job training programmes and learning experiences for those working full-time in the industries that they support.

Noel Leeming

Noel Leeming Group is New Zealand's leading appliance and electronics retail company.


New Zealand's leading media organisation

Te Papa

Te Papa is New Zealand's national museum, renowned for being bicultural, scholarly, innovative, and fun.


Tesla designs and manufactures electric vehicles, battery energy storage from home to grid-scale, solar panels and solar roof tiles, and related products and services.

The Warehouse (TWL)

The Warehouse has Everyday Low Prices across Clothing, Homeware, Toys, Groceries and much more.

Warehouse Stationary

Warehouse Stationery has almost 20,000 products across multiple categories including Office Supplies, School Supplies, Fashion stationery, Technology and Furniture.


“The team at Wise Studios collaborated with our team to ensure that we had a consistent look with all of our new offices throughout New Zealand. Their project management and professionalism provided an excellent result.”

Irene Bates, EAP Services Ltd

“Wise Studios have great people and go the extra mile. They were instrumental in helping reintroduce the MG Brand to New Zealand.”

Anthony MacLean, MG Motor New Zealand

“The Wise Studios team have worked extremely hard with our dealer Tristram European to get their New Volkswagen Auckland Dealership looking amazing and updated with the Volkswagen new 2020 Brand Design.”

Rob Kieran, Volkswagen New Zealand.