“Sky signs” typically refer to large, highly visible signs that are mounted on top of buildings, often high rise, or other structures and are designed to be seen from a distance. Sky signs are often used for advertising or branding purposes and can be very effective at attracting attention and sending a powerful message in a busy environment to a business or location.
Sky signs may be made of various materials, including metal, plastic, or glass, and can be illuminated using various lighting techniques to make them stand out even more at night. They may also be designed with specific colours, fonts, and logos to create a distinctive and memorable branding message.
In some cases, local zoning laws or building codes may regulate the use of sky signs to ensure that they are safe, appropriate, and not overly intrusive in the surrounding environment. In these cases, there may need to be an additional early stage where council approval and planning permission are sought.
Sky signage – the process
Installing a sky sign can be a complex and challenging process, as it involves mounting a large, heavy object on top of a building or structure along with detailed intricate planning, technical skill and project management. At Wise Studios, we manage all of the signage installation processes which typically involve the following steps:
- Site survey: Before the sign can be installed, a site survey must be conducted to determine the best location and orientation for the sign, as well as any potential obstacles or challenges that may need to be addressed.
- Design and engineering: Once the site survey is complete, the sign design must be finalized and engineered to ensure that it will meet all applicable safety and building codes.
- Fabrication: The sign components, including the frame, letters, and lighting, must be fabricated according to the design specifications.
- Installation: The sign is then transported to the installation site and hoisted onto the building or structure using cranes or other heavy equipment. The sign is then secured in place and connected to the building’s electrical system.
The installation of a sky sign can be a complex and time-consuming process that requires specialized equipment, expertise, and permits including lane closure and traffic management. It is important to work with experienced professionals, like Wise Sudios, who are familiar with local building codes and regulations to ensure that the sign is installed safely and legally.
Having a sky sign can offer several benefits for a business or organization, including:
- Increased visibility: Sky signs are typically large and highly visible, making them an effective way to attract attention and stand out from competitors. A well-designed and strategically located sky sign can help to increase brand awareness and drive foot traffic to a business.
- 24/7 advertising: Sky signs can be illuminated using LED lights, making them visible both during the day and at night. This allows businesses to continue to advertise and promote their brand even outside of regular business hours.
- Cost-effective advertising: Compared to other forms of advertising, such as television or print ads, sky signs can be a cost-effective way to reach a large audience. Once the sign is installed, the ongoing maintenance costs are relatively low with minimal upkeep, and the sign can continue to advertise the business for many years.
- Brand recognition: A well-designed sky sign can help to reinforce a business’s branding and identity, making it more recognizable to customers and helping to build trust and familiarity.
- Competitive advantage: Depending on the local zoning laws and building codes, sky signs may be limited or restricted in certain areas. This means that businesses that are able to install a sky sign may have a competitive advantage over those that are not.
Overall, a well-designed and strategically located sky sign can help to increase brand visibility, attract customers, and promote a business’s products or services.
Contact Wise Studios today to discuss your sky signage project. We’ll ensure you’re making the right choice given your locality and planning restrictions by creating signage that is sympatheitc to the existing building architecture whilst making an impact that keep your brand front of mind with your audience.
