Double-sided signs that are attached to buildings and used for wayfinding and as business signs both outside and in shopping malls. They catch attention and when illuminated or backlit provide high impact.
"Blade signs.” are typically mounted to the facade of a building and project outward perpendicular to the wall, so they are visible to pedestrians walking along the sidewalk. They often feature bold graphics, letters, or logos and are usually illuminated for better visibility at night. Projecting signs can be an effective way for businesses to attract attention and stand out from the surrounding environment. At Wise Studios, we have extensive experience in designing, creating, installing and maintaining this type of signage. In addition, we can help you convey your message to make you stand out from the forest of other protecting signs, banners and signage that your business may find itself competing for your prospect's attention.
Besides "projecting signs" or "blade signs," these signs may also be called "swing signs," "bracket signs," or "hanging signs." The term "swing sign" refers to the fact that the sign swings or moves slightly in the wind, while "bracket sign" refers to the bracket that attaches the sign to the building. "Hanging sign" is a more general term that can refer to any sign that is hung or suspended, but it is often used interchangeably with "projecting sign" or "blade sign." Ultimately, the specific name used may depend on the style, design, or location of the sign.
Projecting signs offer several benefits for businesses and organizations that use them. Here are some of the main advantages:
Overall, projecting signs can be an effective way for businesses to increase visibility, promote their brand, and attract more customers to their location.
Projecting signs can be illuminated to enhance their visibility and impact, especially during the evening and night-time hours. Illumination can be achieved using a variety of methods, including built-in LED lights, neon tubing, or backlit graphics.
LED lighting is a popular option for illuminating projecting signs due to its energy efficiency, long lifespan, and versatility. LED lights can be programmed to display different colors and animations, making them a great choice for businesses that want to create a dynamic and attention-grabbing sign.
Neon tubing is another option for illuminating projecting signs. Although neon is less common today than in the past, it is still a popular choice for businesses looking to create a vintage or retro look.
Backlit graphics are another way to illuminate projecting signs. This method involves placing a light source behind a translucent panel with graphics or text printed on it. When the light is turned on, the graphics or text are illuminated, creating a striking and eye-catching effect.
Overall, illumination can help make projecting signs more visible and effective, especially in areas with low light levels or high competition for attention.
So contact us today to discuss your sign design and how we can help you achieve the business prominence you require. Regardless of where you are situated in NZ you're never too far away from a Wise Studios branch, with offices in Christchurch, Auckland and Wellington.
Auckland, Christchurch, Nelson
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Projecting signs, also known as blade signs, are signs mounted to the facade of a building that extends outward perpendicular to the wall. They are visible to pedestrians walking along the sidewalk and often feature bold graphics, letters, or logos. They are usually illuminated for better visibility at night.
Projecting signs may also be called swing signs, bracket signs, or hanging signs. Swing signs refer to signs that move slightly in the wind, bracket signs refer to the bracket attaching the sign to the building, and hanging signs are a general term for signs that are suspended. The specific name used may depend on the style, design, or location of the sign.
The benefits of using projecting signs include increased visibility, improved branding, cost-effective advertising, and increased foot traffic. They help attract attention to businesses or locations, reinforce brand identity, serve as a cost-effective advertising method, and bring more customers to the door.
Projecting signs are designed to be seen from a distance, making them effective in attracting attention. They are particularly useful in areas with heavy foot traffic or where businesses compete for attention.
Projecting signs can be illuminated using built-in LED lights, neon tubing, or backlit graphics. LED lighting is energy-efficient, long-lasting, and versatile. Neon tubing creates a vintage or retro look. Backlit graphics involve placing a light source behind a translucent panel with printed graphics or text.
LED lighting is popular due to its energy efficiency, long lifespan, and versatility. LED lights can be programmed to display different colors and animations, making them attention-grabbing and dynamic.
Illumination enhances the visibility and impact of projecting signs, especially during evening and night-time hours. It makes signs more visible in areas with low light levels or high competition for attention.
Backlit graphics create a striking and eye-catching effect when the light is turned on. They allow for the illumination of graphics or text, enhancing the visibility and attractiveness of the sign.
Yes, projecting signs can be customized with various graphics, colors, and logos to reinforce a company's brand identity and create a visually distinctive sign.
Projecting signs can be beneficial for various businesses, particularly those located in areas with heavy foot traffic or businesses that are not easily visible from the street. They can help increase visibility, promote brand recognition, and attract more customers to a business location.
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Irene Bates, EAP Services Ltd
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Rob Kieran, Volkswagen New Zealand.
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