“Blade signs.” are typically mounted to the facade of a building and project outward perpendicular to the wall, so they are visible to pedestrians walking along the sidewalk. They often feature bold graphics, letters, or logos and are usually illuminated for better visibility at night. Projecting signs can be an effective way for businesses to attract attention and stand out from the surrounding environment. At Wise Studios, we have extensive experience in designing, creating, installing and maintaining this type of signage. In addition, we can help you convey your message to make you stand out from the forest of other protecting signs, banners and signage that your business may find itself competing for your prospect’s attention.
Swing sign, bracket sign, hanging sign, blade sign – what’s the difference?
Besides “projecting signs” or “blade signs,” these signs may also be called “swing signs,” “bracket signs,” or “hanging signs.” The term “swing sign” refers to the fact that the sign swings or moves slightly in the wind, while “bracket sign” refers to the bracket that attaches the sign to the building. “Hanging sign” is a more general term that can refer to any sign that is hung or suspended, but it is often used interchangeably with “projecting sign” or “blade sign.” Ultimately, the specific name used may depend on the style, design, or location of the sign.
Projecting and blade signs benefits
Projecting signs offer several benefits for businesses and organizations that use them. Here are some of the main advantages:
- Increased visibility: Projecting signs are designed to be seen from a distance and can help attract attention to a business or location. They can be especially useful in areas with heavy foot traffic or where businesses are competing for attention.
- Improved branding: A well-designed projecting sign can help reinforce a company’s brand identity and make it more recognizable to potential customers. By using consistent colours, fonts, and logos across all their marketing materials, businesses can create a strong visual identity that is easily identifiable.
- Cost-effective advertising: Compared to other forms of advertising, such as print or digital media, projecting signs can be a cost-effective way to promote a business. Once the sign is installed, there are no ongoing costs, and the sign can continue to advertise the business 24/7.
- Increased foot traffic: By drawing attention to a business or location, projecting signs can help increase foot traffic and bring more customers to the door. This can be especially valuable for businesses in areas with high pedestrian traffic or for businesses that are not easily visible from the street.
Overall, projecting signs can be an effective way for businesses to increase visibility, promote their brand, and attract more customers to their location.
Projecting signs can be illuminated to enhance their visibility and impact, especially during the evening and night-time hours. Illumination can be achieved using a variety of methods, including built-in LED lights, neon tubing, or backlit graphics.
LED lighting is a popular option for illuminating projecting signs due to its energy efficiency, long lifespan, and versatility. LED lights can be programmed to display different colors and animations, making them a great choice for businesses that want to create a dynamic and attention-grabbing sign.
Neon tubing is another option for illuminating projecting signs. Although neon is less common today than in the past, it is still a popular choice for businesses looking to create a vintage or retro look.
Backlit graphics are another way to illuminate projecting signs. This method involves placing a light source behind a translucent panel with graphics or text printed on it. When the light is turned on, the graphics or text are illuminated, creating a striking and eye-catching effect.
Overall, illumination can help make projecting signs more visible and effective, especially in areas with low light levels or high competition for attention.
So contact us today to discuss your sign design and how we can help you achieve the business prominence you require. Regardless of where you are situated in NZ you’re never too far away from a Wise Studios branch, with offices in Christchurch, Auckland and Wellington.
