Airport Signs

Making the airport experience more enjoyable

Airport signs and wayfinding systems are vital components of airport design, helping to guide passengers through the airport and ensure they reach their intended destinations in a timely and efficient manner. The goal of airport wayfinding is to create a seamless and intuitive experience for passengers, while also promoting safety and security.

Airport wayfinding systems typically include a variety of different sign types, including directional signs, informational signs, regulatory signs, and warning signs. These signs are designed to be highly visible and easy to read, with clear and concise messaging and consistent design elements. Wise Studios has considerable experience in the creation of airport signage schemes including coherent wayfinding signage that promotes the airport's branding whilst improving visitors' airport experience.

Airport wayfinding specialists

In addition to signs, airports may also use other wayfinding elements, such as floor markings, color-coding, and digital displays. These elements help to create a cohesive and intuitive wayfinding system that is easy for passengers to navigate. Wise Studios are experts in creating an overall scheme that not only creates consistent branding but also subtle but distinguishable for each discrete environment, be it for each building or terminal, or in the demarcation of arrival and departures. These can involve clear signage but also more indirect messaging through colour schemes, wall art and other ambient media.

Wayfinding signage for international audiences

Airport wayfinding systems must also take into account the needs of different types of passengers, such as those with disabilities or those who speak languages other than English. Signs and other wayfinding elements must be designed with these users in mind, with clear and simple messaging and appropriate symbols, images and graphics.

Overall, airport wayfinding is a complex and critical component of airport design, helping to ensure that passengers can navigate the airport safely and efficiently, while also promoting a positive passenger experience. Wise Studios appreciate the linguistic and cultural differences that hosting world travellers involves and manufacture, installs and maintains signage systems that take these factors into account.

We manufacture airport signs using various materials

This can offer a range of benefits when it comes to airport sign manufacturing. Here are some of the most common materials used for airport signs:

  1. Aluminum: Aluminum is a popular material for airport signs because it is lightweight, durable, and resistant to corrosion. It is also easy to work with and can be painted or coated to match any design.
  2. Acrylic: Acrylic is a versatile material that can be used for a variety of airport sign types, including informational signs and wayfinding signs. It is lightweight, easy to fabricate, and can be molded into different shapes.
  3. Polycarbonate: Polycarbonate is another durable and lightweight material that is commonly used for airport signs. It is impact-resistant and can withstand extreme weather conditions, making it ideal for outdoor signs.
  4. Vinyl: Vinyl is a cost-effective option for airport signs and can be used for graphics and lettering on a variety of sign types. It is easy to apply and can be customized with a wide range of colors and designs.
  5. Digital displays: Digital displays are becoming increasingly popular in airports for displaying flight information and other updates. They can be made with a variety of materials, including LED screens and LCD screens.

By using a combination of these materials, you can create airport signs that are durable, attractive, and functional, while also meeting the unique needs and requirements of your clients.

There are many different types of aviation signs, each serving a specific purpose in guiding passengers through the airport and providing important information. Here are some of the most common types of airport signs:

  1. Wayfinding signs: Wayfinding signs are designed to help passengers navigate through the airport, with clear and concise directions to gates, baggage claim, restrooms, and other key areas.
  2. Informational signs: Informational signs provide important information to passengers, such as flight schedules, airport maps, and emergency information.
  3. Regulatory signs: Regulatory signs provide instructions or warnings to passengers, such as those indicating restricted areas or prohibited items.
  4. Destination signs: Destination signs indicate the location of specific airlines or rental car agencies, helping passengers find their way to their intended destination.
  5. Identification signs: Identification signs help passengers identify specific areas of the airport, such as concourses, gates, or baggage claim.
  6. Directional signs: Directional signs provide clear and concise directions to specific locations within the airport, helping passengers find their way quickly and efficiently.
  7. Advertising signs: Advertising signs promote products, services, or destinations, and are often located in high-traffic areas of the airport.
  8. Digital displays: Digital displays are becoming increasingly popular in airports, providing real-time flight information, wayfinding assistance, and other updates to passengers.

By using a combination of these different sign types, airports can create a comprehensive wayfinding system that helps passengers navigate the airport safely and efficiently, while also promoting a positive passenger experience.

Contact us today to discuss your airport scheme and we will be delighted to consult with you to meet your exacting requirements.

Hospital and Healthcare

Hospital and Healthcare

Clear signage from the car park to appointment rooms or emergency departments plays a vital role in hospitals and healthcare. Directional signage showing the way is essential for patients, outpatients, whanau, visitors and medical staff. It saves valuable time, improves the customer experience, frees up administration staff, and eases stress for those visiting a loved one. Through collaborating with project teams and architects we design, manufacture and install wayfinding systems that provide the key information needed for effortless navigation of large healthcare settings. We turn sterile spaces into pleasant environments with additions like wall art, vinyl graphics, window adornments or frosting that provide space separation and privacy. We can brighten up areas like children’s, maternity or cancer wards with signage and art that makes these areas feel more homely. With all our wayfinding designers and crafters under one roof, we are able to create solutions to meet any budget and brief. “The team at Wise Studios collaborated with our team to ensure that we had a consistent look with all of our new offices throughout New Zealand. Their project management and professionalism provided an excellent result.” Irene Bates, EAP Services Ltd
Vehicle Signs & Wraps

Vehicle Signs & Wraps



Smooth logistics, health and safety and top customer service are paramount in the agriculture industry. Our signage and wayfinding solutions ensure that transported goods are delivered to the correct area and leave through the correct gate, in what are often vast sites covering hectares. In order to be aware of safety hazards and complete their business, heavy goods vehicle operators, employees, and visitors need a safe well-mapped and signed environment to navigate. We provide large branding signs that are visible from roads for incoming transporters and visitors, and clear wayfinding signs to direct visitors around the site safely. Site maps are an important addition to show visitors where they are on the site. Our attention to health and safety requirements includes providing clear imagery in the correct colours for easy identification of dangers, and Location Point markers that save site users valuable time in emergencies. We also provide speed limit signs.
The Green

Greenlane, Auckland

The Green

The signage throughout this popular large public space cemented its identity and personality, while seamlessly navigating visitors around the area. Signs included designed and engineered free-standing illuminated plinths and a destination-naming plinth, concrete feature wayfinding maps, navigational and building signage, and subtle painted zone treatments.

White + Wong’s


White + Wong’s

We provided high quality signage and vinyl wallpapers to complete the vibrant and beautiful look at this popular inner-city restaurant, while working closely with the interior designer to meet architect and client specifications. Our work elevated the look, feel and attractiveness of this sought-after venue.




TidySlabs are specialists in high-volume concrete foundation works, offering full-service foundation construction across much of the north island.

Aviation Signs/Airport Signage FAQs

Companies we’ve worked with

Volks Wagon

The Volkswagen Group with its headquarters in Wolfsburg, Germany is one of the world's leading manufacturers of automobiles and commercial vehicles.


Škoda is a hive of technical development. A place where models are crafted and put into full-scale production.


Tracing its history back to 1924, MG is the iconic motoring brand, famous for building sporty, exciting and value-for-money cars which are always fun to drive.

Auckland Transport

Auckland Transport is the council-controlled organisation of Auckland Council responsible for transport projects and services


MOTAT is New Zealand's largest transport and technology museum and offers a fun and exciting learning experience for visitors of all ages.

Auckland Zoo

Auckland Zoo is home to the largest collection of wildlife in New Zealand


MC is New Zealand's biggest litigation firm, by far. They represent New Zealand Government and private-sector clients.


Established in 1928, the Ebbett Group now represents 25 brands across 21 dealerships in New Zealand. Their mission is to “love delivering exceptional experiences every single day” and they strive...


Fonterra is one of the largest dairy manufacturers in the world , as well as New Zealand's largest exporter of dairy products.


With 850 hotels in over 70 countries, Ramada is one of the most recognized hotel brands in the world.


Australasia's leading apartment hotel brand

White + Wongs

White + Wong's restaurants brings big and fresh Asian flavours to New Zealand.

Silky Otter Cinemas

The Silky Otter offers a modern and luxurious cinema experience

Oyster Property Group

Oyster is a leading New Zealand commercial property and fund manager with expertise in property fund structuring and equity raising.


A leading supplier of construction equipment, diesel engines, generators and transmissions to a variety of industries throughout New Zealand.


CUPRA is the unconventional challenger brand that combines emotional design, electrification and performance to inspire the world from Barcelona.

Safari Group

Safari Group are a leading investor focused developer having delivered over 2000 hotel units and residential apartments.


The Audi Group is among the world’s leading producers of premium cars.

La Quinta by Wyndham

La Quinta by Wyndham hotels offer everyday essentials, friendly staff, and contemporary accommodation.


Americold offers the most comprehensive temperature-controlled storage and distribution network available.

Cookie Time

A family owned Christchurch company, founded in February 1983 with the delivery of 70 jars of Cookie Time® Original™ Chocolate Chunk cookies to 70 Christchurch stores. People quickly fell in love...


Poolwerx is the largest pool retail and service business in Australia and New Zealand.


A design and experience centric company who create furniture solutions based on their intimate understanding of workplace behaviour and the organisation.


A leading provider of literacy curriculum, professional services, and classroom magazines, and a producer of educational and popular children's media.



Youthline is a "with youth, for youth" organisation that supports young people throughout Aotearoa New Zealand.

Habitat for Humanity

Habitat for Humanity is a non-profit organisation that helps families build and improve a place to call home, here in New Zealand and around the world.


New Zealand's premier skateboard, snowboard and streetwear store.

Dunlop Flooring

Dunlop Flooring is focused solely on the manufacture and supply of re-bond foam carpet cushion (carpet underlay) to the New Zealand market.

My Food Bag

My Food Bag is a New Zealand meal-kit home-delivery service providing customers with ingredients and recipes to cook meals.


Animates is a new breed of pet store with everything for your pets needs under one roof.


Founded in 1932, Butlers is Ireland’s premier family-owned firm dedicated to the craft of exceptional chocolate-making.

Callaghan Innovations

Callaghan are New Zealand's innovation agency. They activate innovation and help businesses grow faster for a better New Zealand.

Crombie Lockwood

Crombie Lockwood brokers combine local and industry knowledge with insurance expertise, to keep their clients protected when things go wrong.

Kiwi Wealth

Kiwi Wealth offers investment services across New Zealand through their KiwiSaver Scheme, Managed Funds, and Private Portfolio Service.


Mevo is Australasia's first free-floating and the world's first climate positive car share company, born in Wellington.


MITO offers a range of on-job training programmes and learning experiences for those working full-time in the industries that they support.

Noel Leeming

Noel Leeming Group is New Zealand's leading appliance and electronics retail company.


New Zealand's leading media organisation

Te Papa

Te Papa is New Zealand's national museum, renowned for being bicultural, scholarly, innovative, and fun.


Tesla designs and manufactures electric vehicles, battery energy storage from home to grid-scale, solar panels and solar roof tiles, and related products and services.

The Warehouse (TWL)

The Warehouse has Everyday Low Prices across Clothing, Homeware, Toys, Groceries and much more.

Warehouse Stationary

Warehouse Stationery has almost 20,000 products across multiple categories including Office Supplies, School Supplies, Fashion stationery, Technology and Furniture.


“The team at Wise Studios collaborated with our team to ensure that we had a consistent look with all of our new offices throughout New Zealand. Their project management and professionalism provided an excellent result.”

Irene Bates, EAP Services Ltd

“Wise Studios have great people and go the extra mile. They were instrumental in helping reintroduce the MG Brand to New Zealand.”

Anthony MacLean, MG Motor New Zealand

“The Wise Studios team have worked extremely hard with our dealer Tristram European to get their New Volkswagen Auckland Dealership looking amazing and updated with the Volkswagen new 2020 Brand Design.”

Rob Kieran, Volkswagen New Zealand.