Bold signage and branding are key to drawing customers in the competitive vehicle sales market. We create attractive quality signage solutions that stand out, tell the brand story and appeal to customers. A well-designed automotive sales area with clear signage speaks to the values of trust, professionalism and quality – the attributes that car buyers are looking for. Our impact signage will lift the brand identity, improve the customer visual experience and add the professional touch to the vehicle showroom and yard environment.

When it comes to the automotive industry and car dealerships, standing out from the competition and making a lasting impression are paramount. At Wise Studios, we understand the unique branding needs of the automotive sector, and we are here to be your dedicated brand partners in creating captivating signage solutions. From eye-catching external signs that grab attention to effective internal signs that enhance the customer experience, we have the expertise to help you leave a lasting impact.

External Signage: Getting You Noticed

First impressions matter, and Wise Studios specialises in crafting beautiful and effective external signage for auto dealerships that demands attention. Whether you need towering pylon signs, vibrant channel letter signs, or captivating plinth signs, we can create bespoke designs that reflect the identity and values of your automotive business. Our team of skilled designers and craftsmen carefully considers factors such as visibility, legibility, and durability to ensure your signage effectively communicates your brand message and captivates more customers. We understand the importance of creating signage that seamlessly integrates with your dealership's architecture and surroundings, enhancing the overall aesthetic appeal and professionalism of your location.

Internal Signage: Enhancing the Customer Experience

Once customers step inside your dealership, it's essential to provide them with an exceptional experience. Wise Studios collaborates with you to create internal signage solutions that not only reinforce your brand identity but also guide and engage customers throughout their visit. From informative directional signs and product displays to engaging digital signage and showroom graphics, we can design and produce a comprehensive range of internal signage tailored to your dealership's specific needs. Our goal is to create a cohesive and visually appealing environment that effortlessly guides customers through the various sections of your showroom, highlights key offerings, and showcases your brand's commitment to quality and service.

Brand Partnership: Collaborating for Success

At Wise Studios, we believe in the power of collaboration and consider ourselves more than just a signage provider. We are your brand partners, working closely with you to understand your unique goals, values, and target audience. By immersing ourselves in your brand story and vision, we can create signage solutions that authentically represent your automotive business and help you achieve your desired outcomes. We are passionate about combining our expertise in design, craftsmanship, and industry knowledge to deliver signage that not only gets you noticed but also contributes to your overall brand success.

Let us help you create beautiful and effective external signage that captures attention and internal signage that enhances the customer experience. Contact us today to begin a collaborative journey that will elevate your automotive brand and leave a lasting impression on customers.

Here is what our Automotive customers say:

“Wise Studios have great people and go the extra mile. They were instrumental in helping reintroduce the MG Brand to New Zealand.”

Anthony MacLean, MG Motor New Zealand

“The Wise Studios team have worked extremely hard with our dealer Tristram European to get their New Volkswagen Auckland Dealership looking amazing and updated with the Volkswagen new 2020 Brand Design.”

Rob Kieran, Volkswagen New Zealand.



Smooth logistics, health and safety and top customer service are paramount in the agriculture industry. Our signage and wayfinding solutions ensure that transported goods are delivered to the correct area and leave through the correct gate, in what are often vast sites covering hectares. In order to be aware of safety hazards and complete their business, heavy goods vehicle operators, employees, and visitors need a safe well-mapped and signed environment to navigate. We provide large branding signs that are visible from roads for incoming transporters and visitors, and clear wayfinding signs to direct visitors around the site safely. Site maps are an important addition to show visitors where they are on the site. Our attention to health and safety requirements includes providing clear imagery in the correct colours for easy identification of dangers, and Location Point markers that save site users valuable time in emergencies. We also provide speed limit signs.


Good navigation in large institutions like universities and schools creates inviting environments and provides stress-free and effortless people movement. We collaborate with architects and capital projects teams to create wayfinding systems that guide students seamlessly around campus, while preventing congestion forming at junction points. We use signage for directional navigation and to form designated areas, so students and visitors know they are in the right place. Our expert touch turns areas into inviting spaces with wall art, window decorations, bold vinyl graphics or frosting to separate spaces and create privacy. Our combined team of wayfinding experts, designers and craftspeople means we are able to devise solutions to meet any budget and brief.
Hospitality & Leisure

Hospitality & Leisure

Greet your guests with beautiful signage that speaks to them and creates a warm welcoming atmosphere. Clear attractive signage defines spaces and guides guests to rooms, facilities and the full range of products and services available in the venue, while making them feel at home. Signage can be applied to tastefully compliment venue interior design and reflect the brand and themes, while connecting guests to your story and providing key information. We design, craft and manufacture signage using long life materials with several options of sustainable materials for smart and enduring look. Creating an attractive staff room space is one solution to this industry’s staff retention challenges. Brighten up staff rooms with wall art and company values to create a feel-good atmosphere, enjoyable space and keep the team happy.

Multiple sites


We manufacture and project manage the installation of a range of signage for Ebbett dealerships to meet brand guidelines and the highest quality standards. We also assist Ebbett to modernise and enhance site appeal for customers and carry out site audits on branding consistency.




TidySlabs are specialists in high-volume concrete foundation works, offering full-service foundation construction across much of the north island.

Automotive FAQ’s

Companies we’ve worked with

Volks Wagon

The Volkswagen Group with its headquarters in Wolfsburg, Germany is one of the world's leading manufacturers of automobiles and commercial vehicles.


Škoda is a hive of technical development. A place where models are crafted and put into full-scale production.


Tracing its history back to 1924, MG is the iconic motoring brand, famous for building sporty, exciting and value-for-money cars which are always fun to drive.

Auckland Transport

Auckland Transport is the council-controlled organisation of Auckland Council responsible for transport projects and services


MOTAT is New Zealand's largest transport and technology museum and offers a fun and exciting learning experience for visitors of all ages.

Auckland Zoo

Auckland Zoo is home to the largest collection of wildlife in New Zealand


MC is New Zealand's biggest litigation firm, by far. They represent New Zealand Government and private-sector clients.


Established in 1928, the Ebbett Group now represents 25 brands across 21 dealerships in New Zealand. Their mission is to “love delivering exceptional experiences every single day” and they strive...


Fonterra is one of the largest dairy manufacturers in the world , as well as New Zealand's largest exporter of dairy products.


With 850 hotels in over 70 countries, Ramada is one of the most recognized hotel brands in the world.


Australasia's leading apartment hotel brand

White + Wongs

White + Wong's restaurants brings big and fresh Asian flavours to New Zealand.

Silky Otter Cinemas

The Silky Otter offers a modern and luxurious cinema experience

Oyster Property Group

Oyster is a leading New Zealand commercial property and fund manager with expertise in property fund structuring and equity raising.


A leading supplier of construction equipment, diesel engines, generators and transmissions to a variety of industries throughout New Zealand.


CUPRA is the unconventional challenger brand that combines emotional design, electrification and performance to inspire the world from Barcelona.

Safari Group

Safari Group are a leading investor focused developer having delivered over 2000 hotel units and residential apartments.


The Audi Group is among the world’s leading producers of premium cars.

La Quinta by Wyndham

La Quinta by Wyndham hotels offer everyday essentials, friendly staff, and contemporary accommodation.


Americold offers the most comprehensive temperature-controlled storage and distribution network available.

Cookie Time

A family owned Christchurch company, founded in February 1983 with the delivery of 70 jars of Cookie Time® Original™ Chocolate Chunk cookies to 70 Christchurch stores. People quickly fell in love...


Poolwerx is the largest pool retail and service business in Australia and New Zealand.


A design and experience centric company who create furniture solutions based on their intimate understanding of workplace behaviour and the organisation.


A leading provider of literacy curriculum, professional services, and classroom magazines, and a producer of educational and popular children's media.



Youthline is a "with youth, for youth" organisation that supports young people throughout Aotearoa New Zealand.

Habitat for Humanity

Habitat for Humanity is a non-profit organisation that helps families build and improve a place to call home, here in New Zealand and around the world.


New Zealand's premier skateboard, snowboard and streetwear store.

Dunlop Flooring

Dunlop Flooring is focused solely on the manufacture and supply of re-bond foam carpet cushion (carpet underlay) to the New Zealand market.

My Food Bag

My Food Bag is a New Zealand meal-kit home-delivery service providing customers with ingredients and recipes to cook meals.


Animates is a new breed of pet store with everything for your pets needs under one roof.


Founded in 1932, Butlers is Ireland’s premier family-owned firm dedicated to the craft of exceptional chocolate-making.

Callaghan Innovations

Callaghan are New Zealand's innovation agency. They activate innovation and help businesses grow faster for a better New Zealand.

Crombie Lockwood

Crombie Lockwood brokers combine local and industry knowledge with insurance expertise, to keep their clients protected when things go wrong.

Kiwi Wealth

Kiwi Wealth offers investment services across New Zealand through their KiwiSaver Scheme, Managed Funds, and Private Portfolio Service.


Mevo is Australasia's first free-floating and the world's first climate positive car share company, born in Wellington.


MITO offers a range of on-job training programmes and learning experiences for those working full-time in the industries that they support.

Noel Leeming

Noel Leeming Group is New Zealand's leading appliance and electronics retail company.


New Zealand's leading media organisation

Te Papa

Te Papa is New Zealand's national museum, renowned for being bicultural, scholarly, innovative, and fun.


Tesla designs and manufactures electric vehicles, battery energy storage from home to grid-scale, solar panels and solar roof tiles, and related products and services.

The Warehouse (TWL)

The Warehouse has Everyday Low Prices across Clothing, Homeware, Toys, Groceries and much more.

Warehouse Stationary

Warehouse Stationery has almost 20,000 products across multiple categories including Office Supplies, School Supplies, Fashion stationery, Technology and Furniture.


“The team at Wise Studios collaborated with our team to ensure that we had a consistent look with all of our new offices throughout New Zealand. Their project management and professionalism provided an excellent result.”

Irene Bates, EAP Services Ltd

“Wise Studios have great people and go the extra mile. They were instrumental in helping reintroduce the MG Brand to New Zealand.”

Anthony MacLean, MG Motor New Zealand

“The Wise Studios team have worked extremely hard with our dealer Tristram European to get their New Volkswagen Auckland Dealership looking amazing and updated with the Volkswagen new 2020 Brand Design.”

Rob Kieran, Volkswagen New Zealand.

If you have any further questions or need more information, please feel free to contact us. We're here to help you with your automotive signage needs and provide you with visually stunning solutions that elevate your brand and attract customers.