Projecting Signs

Double-sided signs that are attached to buildings and used for wayfinding and as business signs both outside and in shopping malls. They catch attention and when illuminated or backlit provide high impact.

"Blade signs.” are typically mounted to the facade of a building and project outward perpendicular to the wall, so they are visible to pedestrians walking along the sidewalk. They often feature bold graphics, letters, or logos and are usually illuminated for better visibility at night. Projecting signs can be an effective way for businesses to attract attention and stand out from the surrounding environment. At Wise Studios, we have extensive experience in designing, creating, installing and maintaining this type of signage. In addition, we can help you convey your message to make you stand out from the forest of other protecting signs, banners and signage that your business may find itself competing for your prospect's attention.

Swing sign, bracket sign, hanging sign, blade sign - what's the difference?

Besides "projecting signs" or "blade signs," these signs may also be called "swing signs," "bracket signs," or "hanging signs." The term "swing sign" refers to the fact that the sign swings or moves slightly in the wind, while "bracket sign" refers to the bracket that attaches the sign to the building. "Hanging sign" is a more general term that can refer to any sign that is hung or suspended, but it is often used interchangeably with "projecting sign" or "blade sign." Ultimately, the specific name used may depend on the style, design, or location of the sign.

Projecting and blade signs benefits

Projecting signs offer several benefits for businesses and organizations that use them. Here are some of the main advantages:

  1. Increased visibility: Projecting signs are designed to be seen from a distance and can help attract attention to a business or location. They can be especially useful in areas with heavy foot traffic or where businesses are competing for attention.
  2. Improved branding: A well-designed projecting sign can help reinforce a company's brand identity and make it more recognizable to potential customers. By using consistent colours, fonts, and logos across all their marketing materials, businesses can create a strong visual identity that is easily identifiable.
  3. Cost-effective advertising: Compared to other forms of advertising, such as print or digital media, projecting signs can be a cost-effective way to promote a business. Once the sign is installed, there are no ongoing costs, and the sign can continue to advertise the business 24/7.
  4. Increased foot traffic: By drawing attention to a business or location, projecting signs can help increase foot traffic and bring more customers to the door. This can be especially valuable for businesses in areas with high pedestrian traffic or for businesses that are not easily visible from the street.

Overall, projecting signs can be an effective way for businesses to increase visibility, promote their brand, and attract more customers to their location.

Projecting signs can be illuminated to enhance their visibility and impact, especially during the evening and night-time hours. Illumination can be achieved using a variety of methods, including built-in LED lights, neon tubing, or backlit graphics.

LED lighting is a popular option for illuminating projecting signs due to its energy efficiency, long lifespan, and versatility. LED lights can be programmed to display different colors and animations, making them a great choice for businesses that want to create a dynamic and attention-grabbing sign.

Neon tubing is another option for illuminating projecting signs. Although neon is less common today than in the past, it is still a popular choice for businesses looking to create a vintage or retro look.

Backlit graphics are another way to illuminate projecting signs. This method involves placing a light source behind a translucent panel with graphics or text printed on it. When the light is turned on, the graphics or text are illuminated, creating a striking and eye-catching effect.

Overall, illumination can help make projecting signs more visible and effective, especially in areas with low light levels or high competition for attention.

So contact us today to discuss your sign design and how we can help you achieve the business prominence you require. Regardless of where you are situated in NZ you're never too far away from a Wise Studios branch, with offices in Christchurch, Auckland and Wellington.

Silky Otter

Auckland, Christchurch, Nelson

Silky Otter

This project hit the brief to deliver signage that beautifully reflects the luxurious cinema experience while leading customers to their movie destinations. We bought our industrial design and...

White + Wong’s


White + Wong’s

We provided high quality signage and vinyl wallpapers to complete the vibrant and beautiful look at this popular inner-city restaurant, while working closely with the interior designer to meet...


Wellington, Auckland and Tauranga


This project hit the brief to deliver signage that beautifully reflects the company and its values. The client loved our solutions and the feel and look created. The client has since commissioned...

Hanging and projecting signs FAQs

Companies we’ve worked with

Volks Wagon

The Volkswagen Group with its headquarters in Wolfsburg, Germany is one of the world's leading manufacturers of automobiles and commercial vehicles.


Škoda is a hive of technical development. A place where models are crafted and put into full-scale production.


Tracing its history back to 1924, MG is the iconic motoring brand, famous for building sporty, exciting and value-for-money cars which are always fun to drive.

Auckland Transport

Auckland Transport is the council-controlled organisation of Auckland Council responsible for transport projects and services


MOTAT is New Zealand's largest transport and technology museum and offers a fun and exciting learning experience for visitors of all ages.

Auckland Zoo

Auckland Zoo is home to the largest collection of wildlife in New Zealand


MC is New Zealand's biggest litigation firm, by far. They represent New Zealand Government and private-sector clients.


Established in 1928, the Ebbett Group now represents 25 brands across 21 dealerships in New Zealand. Their mission is to “love delivering exceptional experiences every single day” and they strive...


Fonterra is one of the largest dairy manufacturers in the world , as well as New Zealand's largest exporter of dairy products.


With 850 hotels in over 70 countries, Ramada is one of the most recognized hotel brands in the world.


Australasia's leading apartment hotel brand

White + Wongs

White + Wong's restaurants brings big and fresh Asian flavours to New Zealand.

Silky Otter Cinemas

The Silky Otter offers a modern and luxurious cinema experience

Oyster Property Group

Oyster is a leading New Zealand commercial property and fund manager with expertise in property fund structuring and equity raising.


A leading supplier of construction equipment, diesel engines, generators and transmissions to a variety of industries throughout New Zealand.


CUPRA is the unconventional challenger brand that combines emotional design, electrification and performance to inspire the world from Barcelona.

Safari Group

Safari Group are a leading investor focused developer having delivered over 2000 hotel units and residential apartments.


The Audi Group is among the world’s leading producers of premium cars.

La Quinta by Wyndham

La Quinta by Wyndham hotels offer everyday essentials, friendly staff, and contemporary accommodation.


Americold offers the most comprehensive temperature-controlled storage and distribution network available.

Cookie Time

A family owned Christchurch company, founded in February 1983 with the delivery of 70 jars of Cookie Time® Original™ Chocolate Chunk cookies to 70 Christchurch stores. People quickly fell in love...


Poolwerx is the largest pool retail and service business in Australia and New Zealand.


A design and experience centric company who create furniture solutions based on their intimate understanding of workplace behaviour and the organisation.


A leading provider of literacy curriculum, professional services, and classroom magazines, and a producer of educational and popular children's media.



Youthline is a "with youth, for youth" organisation that supports young people throughout Aotearoa New Zealand.

Habitat for Humanity

Habitat for Humanity is a non-profit organisation that helps families build and improve a place to call home, here in New Zealand and around the world.


New Zealand's premier skateboard, snowboard and streetwear store.

Dunlop Flooring

Dunlop Flooring is focused solely on the manufacture and supply of re-bond foam carpet cushion (carpet underlay) to the New Zealand market.

My Food Bag

My Food Bag is a New Zealand meal-kit home-delivery service providing customers with ingredients and recipes to cook meals.


Animates is a new breed of pet store with everything for your pets needs under one roof.


Founded in 1932, Butlers is Ireland’s premier family-owned firm dedicated to the craft of exceptional chocolate-making.

Callaghan Innovations

Callaghan are New Zealand's innovation agency. They activate innovation and help businesses grow faster for a better New Zealand.

Crombie Lockwood

Crombie Lockwood brokers combine local and industry knowledge with insurance expertise, to keep their clients protected when things go wrong.

Kiwi Wealth

Kiwi Wealth offers investment services across New Zealand through their KiwiSaver Scheme, Managed Funds, and Private Portfolio Service.


Mevo is Australasia's first free-floating and the world's first climate positive car share company, born in Wellington.


MITO offers a range of on-job training programmes and learning experiences for those working full-time in the industries that they support.

Noel Leeming

Noel Leeming Group is New Zealand's leading appliance and electronics retail company.


New Zealand's leading media organisation

Te Papa

Te Papa is New Zealand's national museum, renowned for being bicultural, scholarly, innovative, and fun.


Tesla designs and manufactures electric vehicles, battery energy storage from home to grid-scale, solar panels and solar roof tiles, and related products and services.

The Warehouse (TWL)

The Warehouse has Everyday Low Prices across Clothing, Homeware, Toys, Groceries and much more.

Warehouse Stationary

Warehouse Stationery has almost 20,000 products across multiple categories including Office Supplies, School Supplies, Fashion stationery, Technology and Furniture.


“The team at Wise Studios collaborated with our team to ensure that we had a consistent look with all of our new offices throughout New Zealand. Their project management and professionalism provided an excellent result.”

Irene Bates, EAP Services Ltd

“Wise Studios have great people and go the extra mile. They were instrumental in helping reintroduce the MG Brand to New Zealand.”

Anthony MacLean, MG Motor New Zealand

“The Wise Studios team have worked extremely hard with our dealer Tristram European to get their New Volkswagen Auckland Dealership looking amazing and updated with the Volkswagen new 2020 Brand Design.”

Rob Kieran, Volkswagen New Zealand.